5 Ways to Market to Millennials
Posted on 08/21/2017
You’ve heard all about them, you’ve seen all about them, you probably have one in your life, you might even be one… Millennials. Millennials are one of the newest generations, and are currently coming about into the workforce full-force as they mature into adulthood.
Generally speaking, Generation Y (Millennials) are those born between the years 1981 and 1997. According to HubSpot, there are currently 80 million in the United States—nearly one quarter of the entire population. With an annual buying power of $200 billion dollars, they are also the most lucrative market to engage with. What does this mean for businesses?
If you’re not reaching Gen Y, then you're missing out on a selling opportunity. How can you engage with those 35 years and younger? Check out five ways to market to Millennials.
1. Go mobile.
2. Get social.
3. Be authentic.
4. Share word-of-mouth.
5. Turn creative.
When it comes to marketing, Generation Y is the next big step. Try out these tactics to see how you can connect with Millennials, drive them to a product or service and grow business.
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