5 Father's Day Marketing Ideas
Posted on 06/12/2017
Father’s Day is just around the corner on Sunday, June 18th. On this day, we celebrate the men in our lives who have filled the role of “Dad” and have been strong, kind, loving and positive role models for their children.
For small businesses and professional workers, this day is a huge opportunity to reach out to dads and their families through marketing and advertising efforts. When you engage with potential customers on a day and topic they care about, you connect with them on their level and make them feel more inclined to get involved with the business.
How can you get involved in this week’s marketing opportunities? Here are five Father’s Day Marketing ideas to get started on promoting products or services.
1. Run a photo contest.
Reach out to your follower base and ask them to share pictures of their dad, memories with their dad or the funniest dad story they can think of. Have them use a hashtag or tag the business in the picture so you can be sure to track and engage with the posts. Set a time limit for the photo contest (e.g. “Share your picture by midnight tonight to enter!”) and at the end, choose a winner to give away a free gift. Your business will get plenty of promotion, and customers will have fun while feeling engaged and potentially winning a prize.
2. Advertise dad products.
3. Offer a sale.
4. Give a gift with purchase.
5. Host an event.
This Father’s Day, try out some of these marketing ideas to celebrate the dads in your community, promote a small business and build professional relationships. Most importantly, use the day to enjoy family and honor the dads in your life.
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